Showing posts with label California wine. Show all posts
Showing posts with label California wine. Show all posts

California wine takes a dip

Shipments of California wine to market, the numbers that track the volume of wine actually sent out from wineries, bottled or in bulk, are the most useful indicator of the status of the California wine business. For most of the past three decades, they’ve increased year-to-year, with only a few occasional and slight recessionary dips; progress seemed pretty much inevitable as wine became more and more commonplace in American life. However, 2009 saw a decrease, the first in 16 years, that may be different—and telling.
       On a percentage basis, it wasn’t a lot: shipments were down by 1.6 percent; still, that amounts to more than 4-million cases of wine. Furthermore, while past decreases reflected temporary
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