There’s a Biblical injunction about putting new wines in new bottles, and a savvy marketing man has taken it to heart—and the bank. When James Nash thought of putting wine into single-serve plastic glasses, with a peel-off top, he did what most people do these days: He went on TV. The show was “Dragons’ Den,” where would-be entrepreneurs present their ideas to a panel of business experts, in hopes of getting funding. He was turned down by the entire panel, and scornfully. He went ahead anyway, secured a partnership deal with Marks & Spencer, and now his product is on sale in their stores all over England, and selling very well indeed—“flying off the shelves,” as an M&S spokesperson said. (They’re sold in the “to go” section of the stores.)
The wines are Chardonnay, Rosé, and Shiraz, all from the south of France (Vin de Pays d’Oc), all
Showing posts with label wine packaging. Show all posts
Showing posts with label wine packaging. Show all posts
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