Is wine the new rock 'n' roll (again)?

Christmas catalogues are upon us again, and in browsing through the ones for clothing, I notice that the color they used to  call “Burgundy” is now known as “Malbec”—no kidding. Congratulations, Argentina, you’re arrived. Sort of.
          Also in the news, Decanter reports that hip-hop artist Jay Z has bought a substantial stake in Armand de Brignac Champagne (price per bottle: £210 in the UK or $299 in the US, though of course that could change now). The performer has referred to the wine in his music in the past. Other rappers are referencing other Champagnes in their music, and are reportedly interested in also buying in. Bling alert?